In India a large majority of the population is illiterate and hence beyond the reach of the printed media. Moreover, more than 65 per cent of Indian population is living in villages, bound by traditions, deep rooted attitudes and superstition.
This is a challenge for any educator. It is only through persuasive influence of mass communication, the illiterate and backward population in India can be directed towards any social change required for development. Thus, mass communication has important role to play in enlightening the masses to raise the standards of their living and improve quality life.
Communication with rural people is difficult and challenging, as many of them live in inaccessible and isolated villages. In this situation mass communication is the only alternative for reaching them breaking all the barriers of physical distances and illiteracy.
Mass communication becomes very important while communicating ideas intended to change behaviour of people right from developing awareness to adoption of an innovation. When people are exposed to an increasing flow of information, they find themselves in a position which necessitates a change in their aspiration, attitude and effort.
Frequent exposure to mass media can create the urge for a higher standard of living. There is adequate research evidence throwing light upon the potentialities of individual medium of mass communication as well as a total effect of mass media exposure in changing cognitive and affective behaviour of rural people.
Radio and Television have invaded almost every corner of the country. People sit glued to watch television. Research has also proved the effectiveness of these media in educating people. Hence mass communication is one of the important inputs for the development of the nation. Radio, television, newspaper, movies are used widely as means of mass communication for information and entertainment.
Today, mass communication brings people closer by developing common understanding of the event or issue. We are dependent on mass communication not only for information, entertainment and politics but also education, science, religion, charities, agriculture and transportation.
In one way or another, almost every major social activity in modern life depends on the use of mass communication media to greater or lesser extent. Development Communication deals with the use of communication for developmental needs of the society like the rural population and so on. Communication research deals with the methods and tools of communication research.
This paper covers areas in the basic rights and freedoms guaranteed by the Constitution and the laws pertaining to the Press. Ethical problems such as privacy, codes of conduct are also dealt with. The topics dealt with would relate to the political, cultural and economic aspects of international communication and the issues with it in recent times.
Communication Technology covers the internet technology and cyber journalism aspects. Inter-cultural Communication explores the cultural aspects of communication and the barriers that prevent proper communication.
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Need a competent and reliable writing service Mass Communication? Principles of Mass Communication This subject would deal with the nature and process of human communication, functions of communication, verbal and nonverbal communication, intra-personal, interpersonal, small group, public and mass communication.
Reporting and Editing This subject covers the different types of reporting such as political, legislative, diplomatic and specialized reporting strategies as well as the methods and tools of editing. Electronic Media Electronic Media and its growth and importance in the recent years and the methods and technology of audio-visual communication techniques will be explored. Advertising and Public Relations The relevance of advertising, its various types and the socioeconomic effects are discussed in this subject along with the ad agency management and mass media laws concerning advertising.
Media Law and Ethics This paper covers areas in the basic rights and freedoms guaranteed by the Constitution and the laws pertaining to the Press. International Communication The topics dealt with would relate to the political, cultural and economic aspects of international communication and the issues with it in recent times.
Communication Technology Communication Technology covers the internet technology and cyber journalism aspects.
Essay about Media and Mass Communication - This is an essay which is created under the study of media and mass communication, and is basically a comparative textual analysis that will be based on two different text types (attached at the end).
Media and Mass Communication - This is an essay which is created under the study of media and mass communication, and is basically a comparative textual analysis that will be based on two different text types (attached at the end).
Mass Media Communication Words | 7 Pages. Definition Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Mass communication is the study of mass media. Mass media includes newspapers, magazines, television, films, radio etc. Mass media relay information to a large number of people at the same time. Mass media includes newspapers, magazines, television, films, radio etc. Mass media relay information to a large number of people at the same time.
With the opening of satellite communication, mass communication has become inseparable part of the human life. The history of mass communication is comparatively recent, but it has become indispensable in today's society, which has become dependent on mass communication. Essay: Mass communication Mass communication plays an extensive role in an individual’s daily life. Right from the second you wake up till you go to bed after saying goodnight to your wife, kid, parents, siblings or friends, you are surrounded in a world built just for you by the media.