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Customer Loyalty Programs: A Must-Have Retention Strategy

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❶Retrieved 21 December

Rewards and discount programs

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Transition to other forms of loyalty (1800s)
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A few quality studies have been carried out over the years, starting in 1998 with a double-blind, placebo-controlled trial of 135 adults over 12 weeks published in The Journal of the American Medical Association. They found no evidence that hydroxycitric acid, the active ingredient in weight loss products made from garcinia cambogia, produced significant weight loss.

The American Journal of Clinical Nutrition in 2004 published a systematic review of meta-analyses and clinical trials on dietary supplements for weight loss by complementary medicine researchers at the Universities of Exeter and Plymouth.

None of the over-the-counter weight loss aids worked, including garcinia cambogia. Late in 2010 the peer-reviewed Journal of Obesity published a meta-analysis of studies testing the garcinia as a weight loss aid.

The early days of loyalty programs

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ecommerce loyalty programs have eliminated the need for physical cards and have made program adoption much simpler. So, is this the final chapter in the history of loyalty programs? Unlikely! Customer loyalty will continue to evolve and become more powerful and dynamic in years to come.

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A brief history of customer loyalty From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.

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It offers Nordstrom customers cards under Nordstrom Fashion Rewards – its customer loyalty program. Starbucks launches their own loyalty program (Starbucks Rewards) for registered users of the Starbucks Card (previously simply a gift card) offering perks such as . For hundreds of years, loyalty programs have been foundational to the success of businesses. Check out the full history of loyalty programs, from through today. Click here to view the full version. Ready to see Belly in action? Click here to learn more.

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By , customer loyalty had reached the milestone of 3 billion program memberships in the U.S., with the average American enrolled in programs and active in (Bond Loyalty Report). While some think this level of THE HISTORY OF LOYALTY PROGRAMS. A brief history of customer loyalty Incentivising customers to come back and spend their money with you is as old as commerce itself. Today, loyalty and rewards programs are everywhere, with high street retailers using them to keep pace with each other – and their online competition – to boost retention and reduce their acquisition costs.