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Step 4: Conducting Primary Research

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❶Keep a daily log of who you call and the result of the phone call e.

Interviewing




Other rat studies show increased levels of the neurotransmitter serotonin. This could theoretically lead to reduced appetite and cravings (2). There are actually a whole bunch of studies in rats showing that Garcinia Cambogia consistently leads to significant weight loss (3, 4, 5, 6).

However, what works in rats doesnt always work in humans. Bottom Line: Studies in rats show that the active ingredient in Garcinia Cambogia can inhibit a fat producing enzyme called Citrate Lyase and increase serotonin levels, leading to significant weight loss.


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The research can include focus groups, surveys, interviews, and observations. Unlike other forms of research, where you apply the work of others to your business, primary research aims to answer questions relevant solely to your company.

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Introduction to Primary Research: Observations, Surveys, and Interviews by Dana Lynn Driscoll This essay is a chapter in Writing Spaces: Readings on Writing, Volume 2, a peer-reviewed open textbook series for the writing classroom.

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Advantages of interviews include possibilities of collecting detailed information about research questions. Moreover, in in this type of primary data collection researcher has direct control over the flow of process and she has a chance to clarify certain issues during the process if needed. Primary research is research that you generate, such as an interview you conduct. I encourage you to pursue interviews because you can learn plenty (if you talk to the right person), ask your own questions, and get unique answers.

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When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are . If you have ever conducted an interview, written down an observation, or distributed a questionnaire, you have conducted primary research. In some cases, primary research might involve the collection of data that is already published and made available for the public.