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What are the advantages of primary market research?

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Primary research is the process of gathering new information about a certain phenomenon in society. Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. Conducting a census is one example of primary research that involves great costs and takes a lot of time. As compared to secondary research, where a person simply obtains pre-researched information, primary research consumes a lot of time.

Since the respondents in primary research are many and varied, a researcher runs the risk of obtaining biased or inaccurate findings. However, this drawback can be eliminated by targeting a sampled audience. Another disadvantage is the timing factor. As primary research takes a lot of time, its findings could be irrelevant by the time they are processed. One method of primary research is questionnaires. Here, respondents may wrongly interpret the questions, leading to wrong or undesirable feedback.

However, one big advantage of primary research is the fact that a researcher has the ability to collect information that was previously unavailable, unknown or debatable. What Are the Disadvantages of Primary Research?

Quick Answer The major disadvantage of primary research is the huge cost involved in gathering information. This can also be said as another disadvantages where the secondary data might not be available and accessible easily. Sometimes, it can be the case that researcher may not be able to find the exactly relevant and appropriate secondary available data.

Sometimes, a researcher conducting a study on a particular topic does not find himself in a position to find the data which addresses his research question and purpose in a proper manner. Information which is collected from secondary sources such as books and historical surveys might not sync with the times and it can change drastically. Hence, this can emerge as another disadvantage of the secondary research data where the time lag issue rises and as a result, it can be highly risky for the business or a project.

Secondary Research — Disadvantages. Advantages and disadvantages of secondary data collection nowadays. Secondary Data and Databases. In Marketing Research Essentials 8th Edition ed. John Wiley and Sons, Inc. Retrieved from Managment Study Guide: I answer for you. Advantages and Disadvantages of Secondary Data. Advantages and Disadvantages of Secondary Data Introduction Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data.

Advantages of Secondary Data Advantages of the secondary data refer to the benefits and importance of using the secondarily collected record and data in a research study. Some of the advantages of secondary data include: Ease of Access In order to access good secondary data, the marketers visit libraries or the places where the secondary data can be found easily.

Sampling While using the secondary research data, the researcher can use the random sampling resulting in the larger sampling size which may not be possible in a primary data collection. Disadvantages of Secondary Data The disadvantages of the secondary data can include a number of things.

Following are some of them: Lack of Availability This can also be said as another disadvantages where the secondary data might not be available and accessible easily. Time Lag Issues Information which is collected from secondary sources such as books and historical surveys might not sync with the times and it can change drastically. Online Marketing Research Chapter 8: Experimentation and Test Markets Chapter 5:

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Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything.

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What are the advantages and disadvantages of primary research? Update Cancel. What are some of the advantages and disadvantages of primary and secondary data? How do they compare and contrast? What is the primary research method? What are the advantages and disadvantages? What are the limitations of primary research? .

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The major disadvantage of primary research is the huge cost involved in gathering information. Similarly, it consumes a lot of time since a researcher has to prepare for the study, gather details, and process the information into coherent and logical results. Primary research is the process of. This part of our detailed tutorial on market research planning looks at the advantages of conducting primary research including the ability to address specific needs, greater research control, gaining an information advantage and more.

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Primary Research – Disadvantages Posted on by admin While primary data collection is a powerful method for acquiring information, it does . The disadvantages of primary data lay in the time and cost involved in collecting it, as well as the fact that it needs to be able to stand on its own as a resource. The Advantage of Greater Control A researcher collecting primary data is able to pinpoint the aspects he or she wants to focus on while omitting details that aren't pertinent to.